Description

Hit the feeling right and the form will be beautiful eventually. says Nikhil Sorte, a Transportation Design at Groupe Renault who he has a Masters in Transportation Design from IAAD, Turin, Italy. In this conversation with Sanjay Reddy, Nikhil talks about the importance of emotions in car design and how passionate he is about Transportation design and his job. Nikhil was able to present scale models of a couple of his projects at Auto Expo in Delhi. His projects have been featured in magazines including Forbes France.

00:00 - Introduction

06:19 - Design Journey

15:43 - From Artist to Designer

23:00 - From an idea to final execution

25:49 - Feasibility of a project

30:15 - Car Design & Emotion

33:30 - Emotions are an integral part of Design 34:40 - Inside Renault Design Studio

38:46 - Timeframe for ideation

41:35 - Market research/Trends

47:22 - Multiple projects at a time

49:33 - Creative blocks

50:46 - Source of inspiration

55:39 - Suggestions for aspirants